Vol 8, No 2 (2017) > Industrial Engineering >

Realizing the Indonesian National Car: The Design of the 4x2 Wheel Drive Passenger Car Exterior using the Kansei Engineering Type 1

Thedy Yogasara, Joshua Valentino

 

Abstract:

As the imbalance of
automotive market competition continues, the domination of foreign industries
demands a proper attention from Indonesia’s automobile manufacturers. Efforts in creating a national car design that is
emotionally attached
to Indonesia’s automotive market, will be
able to meet the challenge appropriately, in part by using the
Kansei Engineering Type 1: Category Classification method. Identified through literature
studies and interviews, there are 164 Kansei words that represent the exterior designs of a 4×2-wheel drive passenger car. The Kansei words were categorized
into 12 groups using an affinity diagram and then arranged into a five-level
semantic differential scale for product samples assessment. Results were
further processed using factor analysis, leaving nine groups remaining. A collaborative design process with a product
designer resulted in an exterior design of a hatchback
car with four doors. Scores from the evaluation on Kansei word groups
“satisfying”, “luxurious”, “sporty”, “aesthetic”, “innovative”,
“mobile/flexible”, “complicated/complex”, “credible”, and “masculine” indicate
that the car exterior design meets users’ emotional needs.

Keywords: Automobile design; Emotional design; Ergonomics; Factor analysis; Kansei Engineering

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