Vol 7, No 4 (2016) > Civil Engineering >

The Impact of Intelligent Transport System Quality: Drivers’ Acceptance Perspective

Hassn Ahmed H. Hassn, Amiruddin Ismail, Muhamad Nazri Borhan, Deprizon Syamsunur

 

Abstract:

An effective and
real-time traffic information network is highly important and could contribute
to decreasing traffic volume and costs by reducing fuel consumption and saving
time for drivers in reaching their destinations. This study provides an
extensive analysis regarding the drivers’ acceptance levels of the current
implementation of the Intelligent Transport System (ITS) in Kuala Lumpur. A
proposed model from the literature review based on the known Technology
Acceptance Model (TAM) is introduced. The ITS system characteristics,
information quality, system quality, and service quality were investigated as
external variables. The resulting analysis showed that information quality is
the highest influential factor followed by system quality. The results also
revealed that service quality had no effect on acceptance levels.

Keywords: Car drivers; Congestion; ITS; Kuala Lumpur; TAM

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